It is hard to imagine today, but in the early 1960’s having an electric guitar in your home was rare.In fact, it was likely that your parents were steering you in the direction of accordion lessons. The Beatles – and of course others – stopped all that.
The Airline Guitars were sold through Montgomery Ward.
Below: Perhaps my favorite 1960’s guitars, the Domino’s.
Suddenly, electric guitars were #1 on every kids Christmas list.
Companies that had been manufacturing Accordions for 20 years, retooled for electric guitars.
Then set Claire Brialey and Mark Plummer loose in the fanzine archives.